Being a huge soccer fan and a lover of good design, I am forever thankful that I can combine these two big passions in my life – soccer and design, by creating iconic brand identities for soccer clubs worldwide.

I have been a designer specializing in designing soccer club crests for the past 6 years. I have enjoyed working with many football clubs in England and here in the USA. 

Oaklanders and California residents may know some of my recent work from the brand and crest design I did for new USL Championship team – Monterey Bay F.C. 

Others may know my work for NISA teams – Flower City Union and New Amsterdam F.C. 

International audiences may know my work from the recent York City FC crest and kit design, the Eastleigh F.C. rebrand and Hitchin Town F.C.’s recent rebrand. 

I pride myself on creating iconic soccer crests and brands that inspire communities. I enjoy the process of designing these identities that reflect a community, just as much as the impact that these designs have on the teams they represent.

The Town F.C. crest design process.

Each design process is slightly different when creating a brand for a football club. 

The method we will take with The Town F.C. brand will be inclusive, authentic, and open – matching the club’s values. 

We look to involve people from Oakland and beyond in this exciting process and allow them to give their input that will help shape the identity of this exciting new club. 

The Town F.C. is for the community and made by the community; we value your input and opinions and ask if you have a spare 5 minutes to participate in this short questionnaire about Oakland. Your answers will go a long way in helping us create an identity of which The Town can be proud.

It is a unique opportunity to influence the design of a professional sports team in the Bay Area. Each answer submitted will be read and tested as it translates to a design feature and may be incorporated into the design of the team’s crest.