EAST BAY, CA -– After recently announcing their partnership with the San Jose Earthquakes MLS NEXT Pro team affiliate, The Town FC is thrilled to debut its official team crest. With a nod to the Art Deco architecture that graces the region, The Town’s crest becomes a statement of unity, history, and a bright future. This crest signifies more than just a team; it represents The Town’s commitment to community, progress, and soccer on the ‘bright side of the Bay’.
Created by Leeds based designer Matthew Tams under the creative direction of club co-founder and Creative Director EL Johnson, the emblem’s geometric elegance and distinct allure capture the essence of the East Bay’s history and significant architectural heritage in an unprecedented way. The rectangular shape, echoing the quintessential dimensions of a soccer pitch, illustrates the foundation upon which The Town FC is built – the beautiful game. The emblem’s eastward Deco Sun gives a bright, energetic feel, illuminating the optimistic vision of the newly established team. Meanwhile, the westward-facing Deco waves pay homage to the iconic shores along the western front of the East Bay and to the many waterways, and other bodies of water, located throughout the region.
Vertically positioned in the crest is the typography of “Town”. This stylistic direction signifies stability, strength, and growth—three pillars essential to The Town FC’s framework. It sets a course for the spirit of the East Bay’s cultural vitality, its commitment to community, and its love for the beautiful game. In essence, The Town FC’s crest encapsulates the very core of its identity and represents a grand step forward into the professional arena.
“The unveiling of our crest is a watershed moment for The Town FC and for all lovers of soccer in the East Bay,” said Benno Nagel, CEO of The Town FC. “Every essence and detail in the design was meticulously crafted to celebrate both our rich soccer heritage and the dynamic, forward-thinking community in which we live, work, and play. We’re beyond excited to share this symbol with our fans and the wider East Bay community.”
This announcement comes on the heels of a series of community engagements led by The Town FC, reinforcing the franchise’s pledge to elevate the East Bay’s reputation in the sporting world. With programs for players of all levels, The Town FC is not just a sports team but a community builder committed to nurturing local talent and fostering a deep-rooted passion for soccer.
Join the movement, and witness as the East Bay shines brighter than ever on the world soccer stage. The Town FC’s MLS NEXT Pro regular-season schedule begins this Sunday, March 17, when they face LA Galaxy II at 5 p.m. in a road contest. The home opener is scheduled for Saturday, April 20, at PayPal Park vs. Austin FC II at 3 p.m., and the team’s first match at Saint Mary’s Stadium is slated for Friday, May 3, vs. Houston Dynamo II at 5 p.m. Season passes are now available for all 14 home games by clicking here. Single-game and multi-game packs will be available to purchase toward the end of March. Fans can stay informed by following The Town FC on social media @TheTown_FC and signing up for email updates on www.thetownfc.com.